This rebranding project was part of the Australian Government Veteran Centric Reform program. The VCR program aims to energise and accelerate the transformation of DVA. This will improve the way DVA supports the veterans who have served our country.

Drawing on both qualitative and quantitive research insights, the DVA brand was injected with new colours, typography, imagery and embellishments that convey trust, confidence and loyalty. The brand mark of the VCR program was simplified, providing a sense of clarity and strength to the overall DVA brand.
 

The colour palette was carefully chosen and assembled in a way that provides familiarity and pride for those who served our country. Variations in shade and contrast provide a versatile colour palette suitable for both digital and print mediums.

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